The Yoox Net-a-Porter group is working to revolutionize online the
shopping experience with the help of AI technology. The company has
joined forces with University of Modena and Reggio Emilia to create a
joint lab dedicated to the research of AI and computer vision in the
fashion industry.
The ultimate goal of the project will be to develop cutting-edge
technological solutions using YNAP’s archive of over 20 years of data
and tens of millions of images to aid in visual search and virtual
try-on.
The two parties have entered into a three-year partnership and will
set up a research program led by Professor Rita Cucchiara, who is a
leading expert in the field of AI.
“[The YNAP AI Lab] is an excellent opportunity to test scientific
results which come from the analysis and the study of images, which we
have always researched,” Cucchiara said in a statement. “This
collaboration will allow us to maximize the efficiency of Yoox
Net-a-Porter’s internal systems, thanks to the recovery of useful
information starting from images, using state-of-the-art techniques,
and to go even further, using innovative approaches, such as Virtual
Try On, to create increasingly unique shopping experiences for
customers.”
Image: YNAP
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