Analysis: 2020 digital spending vastly outpaces TV ads

2020 presidential campaigns have spent almost six times more money on digital advertising on platforms such as Facebook and Google than they have on television advertising, according to a new analysis.

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Sixteen White House candidates including President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE have spent at least $1 million on digital campaign ads, according to the nonpartisan Wesleyan Media Project, which tracks political advertising. All told, the contenders have spent more than $60 million on online ads, compared to just $11 million on television.

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None have spent more than Trump’s campaign and the Republican National Committee, which have dropped a combined $15.9 million on online spending. The Trump team is led by manager Brad ParscaleBradley (Brad) James ParscaleMORE, who got his start in the digital space. Much of the campaign’s money has gone into building an army of small-dollar donors who could give Trump a huge cash advantage over the eventual Democratic nominee.

On the Democratic side, relative newcomer Tom SteyerTom SteyerBloomberg wages war on COVID-19, but will he abandon his war on coal? Overnight Energy: 600K clean energy jobs lost during pandemic, report finds | Democrats target diseases spread by wildlife | Energy Dept. to buy 1M barrels of oil Ocasio-Cortez, Schiff team up to boost youth voter turnout MORE has spent more than $6.6 million on online ads. Steyer, a billionaire philanthropist who built his own donor list through his Need to Impeach campaign even before he entered the race, announced recently he had reached the number of donors necessary to qualify for the next round of Democratic debates in October.

South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE and Sens. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) and Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) have all spent more than $4 million on digital ads. The Democratic race’s front-runner, former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE, has dropped $3.2 million.

Steyer, who has poured millions into his own campaign, also leads the Democratic pack in television spending. He has spent just over $9 million to air some 26,000 television spots.

Most of the other candidates who invested early in television seemed to do so in order to bolster their low poll numbers. Sen. Kirsten GillibrandKirsten GillibrandWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Warren, Pressley introduce bill to make it a crime for police officers to deny medical care to people in custody Senate Dems press DOJ over coronavirus safety precautions in juvenile detention centers MORE (D-N.Y.) spent about $750,000 on television before she ended her campaign last month. Former Rep. John DelaneyJohn DelaneyThe Hill’s Coronavirus Report: Kansas City Mayor Quinton Lucas says country needs to rethink what ‘policing’ means; US cases surpass 2 million with no end to pandemic in sight Minnesota AG Keith Ellison says racism is a bigger problem than police behavior; 21 states see uptick in cases amid efforts to reopen The Hill’s Coronavirus Report: Singapore Minister for Foreign Affairs Vivian Balakrishnan says there will be consequences from fraying US-China relations; WHO walks back claims on asymptomatic spread of virus MORE (D-Md.) has spent about $350,000 on TV spots, according to Wesleyan’s data, narrowly ahead of Rep. Tulsi GabbardTulsi GabbardGabbard drops defamation lawsuit against Clinton It’s as if a Trump operative infiltrated the Democratic primary process 125 lawmakers urge Trump administration to support National Guard troops amid pandemic MORE (D-Hawaii), who spent $333,000.

Biden, Buttigieg and Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.) have made smaller early forays into the television space.

The dominance of digital spending reflects both the evolution of the modern political campaign and the particular reality of this year’s presidential contest, in which the Democratic National Committee (DNC) has forced candidates to build their fundraising lists in order to qualify for the party’s primary debates.

“Part of” the big dependence on digital campaigning “is the changing marketplace for how people consume information,” said Josh Holmes, a Republican strategist who specializes in digital advertising. “But the other part is the central focus on digital fundraising for any serious campaign. I would bet the vast majority of ads aren’t persuasion, they’re fundraising. The gap is particularly wide in an off year when campaigns are building infrastructure.”

Several Democratic candidates have complained about the amount of money it costs them to attract even a single donor on platforms like Google and Facebook. Some are paying as much as $50 to attract a $1 donation, all in hopes of amassing the 130,000 individual donors the DNC requires to make the debate stage.

“At this stage in the campaign, candidate spending is driven by supporter list-building and investing heavily to secure enough donors to qualify for the Democratic debates,” said Erika Franklin Fowler, co-director of the Wesleyan project.

Candidates have tended to favor Facebook and its subsidiary Instagram over Google and its video channel, YouTube. The Wesleyan report released Thursday found campaigns spent about twice as much, $44 million, on Facebook and Instagram as on Google and YouTube, $21 million.

The gap between digital and television is almost certain to close as campaigns begin spending ahead of the first primary contests in February. Campaigns targeting Iowa caucusgoers and New Hampshire primary voters are likely to increase their television presence in key markets like Des Moines and Manchester, the researchers said.

“We expect TV advertising to ramp up as we get closer to voting in various states,” said Travis Ridout, Wesleyan’s other co-director. “Typically, TV ads are used for persuasion, which is much more important closer to Election Day than it is now.”

So far, Democrats running for president have stayed largely positive in their ads. Ninety-nine percent of the television spots Democratic candidates have run to date have been positive. None of the $9 million Steyer has spent included mentioning any of his opponents.

Predictably, voters in Iowa’s largest markets have been deluged by the most advertisements so far. Four of the five markets that have seen the most advertising are in the first-in-the-nation caucus state — Cedar Rapids, Des Moines, Sioux City and Davenport.

Las Vegas, where Steyer is the only candidate to run ads, is the only non-Iowa market to crack the top five.

Biden accuses Trump of trying to 'hijack' 2020 election with foreign help

Former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE accused President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE of enlisting foreign aid to try to “hijack” the 2020 election as the scandal around the White House’s dealing with Ukraine grows.

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Biden told attendees at a private fundraiser in California on Thursday that Trump is trying to “hijack an election” by pushing Ukraine to investigate his son and that “He’d like to get foreign help to win elections,” according to a pool report of the event.

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“There’s nothing anybody in my family did wrong … at all,” Biden added.

Biden’s remarks are part of an escalating uproar among Democrats over a July call Trump had with Ukrainian President Volodymyr Zelensky in which he suggested he probe Biden about his role in lobbying Ukraine to dismiss a prosecutor who was investigating a natural gas company on whose board Biden’s son sat.

“There’s a lot of talk about Biden’s son, that Biden stopped the prosecution and a lot of people want to find out about that so whatever you can do with the Attorney General would be great,” Trump said on the call, according to a memorandum. “Biden went around bragging that he stopped the prosecution so if you can look into it… It sounds horrible to me.”

A declassified version of a whistleblower complaint that first sounded the alarm over the conversation says “multiple White House officials with direct knowledge” of the call expressed concern that Trump was using his office for his personal political gain.

No evidence has emerged that Biden was acting with his son’s interests in mind. The former prosecutor in question also said Thursday that his investigation Biden’s son was abandoned after turning up no evidence of wrongdoing on Hunter Biden’s behalf. 

Biden has repeatedly railed against Trump over the scandal, slamming it as an “abuse of power” that could lead to impeachment based on the House’s findings.

Speaker Nancy PelosiNancy PelosiTrump on collision course with Congress over bases with Confederate names Black lawmakers unveil bill to remove Confederate statues from Capitol Pelosi: Georgia primary ‘disgrace’ could preview an election debacle in November MORE (D-Calif.) announced Tuesday House Democrats would launch a formal impeachment investigation in the aftermath of the whistleblower complaint of Trump’s call with Zelensky, fueled in part by concerns that Trump may have tied military aid to Ukraine’s cooperation.

Biden campaign fires back at Trump over China remarks

Former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE’s White House campaign hammered President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE over his remarks Thursday that Ukraine and China should open investigations into the 2020 candidate, saying the statements are evidence of an “ongoing abuse of power.”

“What Donald Trump just said on the South Lawn of the White House was this election’s equivalent of his infamous ‘Russia, if you’re listening’ moment from 2016 — a grotesque choice of lies over truth and self over the country,” Deputy Campaign Manager and Communications Director Kate Bedingfield said, referring to a comment Trump made in 2016 in which he appeared to invite Russia to hack former Secretary of State Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE’s emails. 

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The shot is the latest salvo of an ongoing controversy surrounding Trump’s dealings with Ukraine. Speaker Nancy PelosiNancy PelosiTrump on collision course with Congress over bases with Confederate names Black lawmakers unveil bill to remove Confederate statues from Capitol Pelosi: Georgia primary ‘disgrace’ could preview an election debacle in November MORE (D-Calif.) last week announced the House would conduct a formal impeachment investigation over a July call between Trump and Ukrainian President Volodymyr Zelensky in which he urged Kiev to open an investigation into Biden. 

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“I would think that if they were honest about it they’d start a major investigation into the Bidens,” Trump told reporters at the White House on Thursday when asked what he wanted Zelensky to do about Biden. 

“China should start an investigation into the Bidens,” Trump added before departing for an executive order signing in Florida.

Trump and conservative allies on Capitol Hill and in the media have claimed Biden abused his power as vice president when he lobbied Ukraine to dismiss a prosecutor who was investigating a natural gas company on whose board his son sat. Biden has said he wanted the prosecutor fired for insufficient efforts to tackle corruption, and no evidence has emerged to suggest he acted to benefit his son. 

Biden panned Trump’s remarks, saying he is grasping for conspiracy theories out of fear of losing the 2020 election.

“Now, with his administration in free-fall, Donald Trump is flailing and melting down on national television, desperately clutching for conspiracy theories that have been debunked and dismissed by independent, credible news organizations,” Bedingfield said. “It could not be more transparent: Donald Trump is terrified that Joe Biden will beat him like a drum.”

Sanders 'getting stronger every day,' promises quick return to campaign after heart attack

Vermont Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I) says he is recovering quickly after suffering a heart attack last week and promised to return to the campaign trail “as soon as possible.” 

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In a 7-minute-long direct-to-camera video posted on Instagram, which was filmed with the sound of a heart monitor beeping in the background, Sanders reiterated his intention to participate in the Democratic presidential primary debate on Tuesday outside Columbus, Ohio.

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“I am feeling great,” Sanders said. “I’m getting my endurance back and I look forward to getting back on the campaign trail as soon as possible.”

“I am feeling really good and getting stronger every day,” he added. “We’re going to be out there on the campaign trail, we’re gonna be in the debate in Columbus, Ohio next week.”

The Vermont senator opened up about his time “lying in a hospital bed in Las Vegas” after experiencing chest pains. The doctors inserted two stents to address a blocked artery.

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What role do I want to play? That role must go deeper than defeating Trump. We must create a country where people are working to take care of each other.

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Sanders, who is 78, has leaned on the experience to further push his “Medicare for All” plan, warning that many people do not have the level of health coverage that he has, and that ordinary Americans bypass trips to the doctor for medical emergencies all the time over fears they will not be able to afford the medicine or procedures they need.

“What happens if somebody had no health insurance who felt a pain in his or her chest or felt really sick and said to themselves, ‘Do I really want to go to the doctor or the hospital, because I don’t have tens of thousands of dollars to pay for the medical bills that I’m gonna incur?’ How many people are in that position? How many people have died because they don’t get to the doctor, the hospital when they should?” Sanders said.

“It made me feel even more strongly the need for us to continue our efforts to end this dysfunctional and cruel health care system which leaves so many people uninsured. … It is an insane, wasteful, bureaucratic system based on the greed of the health care industry,” he added.

Sanders also previewed what he described as the coming showdown between his campaign and the “Democratic establishment” and the “corporate media,” who he said would oppose the radical changes he’s proposing to the multibillion-dollar industries he hopes to reform.

“I know it’s not easy because this particular campaign, we’re taking on everybody,” Sanders said.

“We’re not only taking on Trump and the Republican establishment; we’re not only taking on the Democratic establishment; we’re not only taking on Wall Street, the insurance companies, the drug companies, the fossil fuel industry, the military-industrial complex, the prison industrial complex, the corporate media that so often refuses to deal with the real issues facing this country, that’s what we’re taking on. But at the end of the day, if you’re gonna look at yourself in the mirror, you’re gonna say, look, I go around once, I have one life to live. What role do I want to play?” 

Wolff blames Ferrari woes on decisions by “certain members”

Toto Wolff believes Ferrari’s current struggles are not good for Formula 1, but the Mercedes boss also questions the decisions made by “certain members” of the Scuderia.

From its position among the sport’s top-three best front-running team along with Mercedes and Red Bull, Ferrari has slumped down the order this season, weighed down by the mediocre engine/chassis package of its 2020 car.

One year on from Charles Leclerc’s dominant win at Spa – and several FIA engine-related technical directives later – Ferrari is but a shadow of itself this weekend in Belgium, with the Monegasque and teammate Sebastian Vettel painfully languishing in the second half of the midfield.

    Leclerc warns Ferrari fans not to expect any ‘miracles’

Wolff lamented the Scuderia’s depressed state, insisting the Italian outfit “should be racing at the very front”.

“It’s not good for Formula 1,” Wolff said. “It’s not good for the competition at the front. I very much feel with all the Tifosi and employees of Ferrari for this lack of performance.

“Nobody, from the fans and the Ferrari people, deserves such a result.”

The Austrian alluded to “the priorities that have been set in recent times, and where the lack of performance comes from.”

“Actually, it’s wrong to say Ferrari’s priorities, because that drags Ferrari and everybody at Ferrari into this,” Wolff added.

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“It’s maybe the decisions that have been made within the team, from certain members of the team.”

Last month, following the Scuderia’s down beat start to its 2020 campaign and the obvious under-performance of its SF1000, Ferrari president John Elkann reiterated his “total trust” in team boss Mattia Binotto’s ability to lead a resurgence.

“Because Mattia Binotto, who has been at the helm of the Scuderia for a year, has all the skills and characteristics to start a new winning cycle,” said Elkann who has practically written off the 2020 and 2021 seasons and set Ferrari’s sights on 2022, when F1 will usher in a new regulation.

“The reality is that our car is not competitive,” Elkann admitted. “You saw it on the track and you will see it again.

“Today we are laying the foundations for being competitive and returning to winning when the rules change in 2022. I am convinced of it.”

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Trump campaign to fly banner ahead of Democratic debate knocking 'socialist' policies

President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE’s reelection campaign will fly banners over Westerville, Ohio, ahead of Tuesday night’s presidential primary debate in the city knocking Democrats for “socialist” policies.

“This week’s debate will be another display of the 2020 Democrats’ far-left lurch toward big government socialism,” Tim Murtaugh, Trump campaign communications director, said in a statement.

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“While Democrats will use the debate stage to paint a glamorous view of their socialist agenda, Team Trump is here to expose the truth behind their job-killing policies and remind Ohioans what’s at stake in 2020.”

The 105-foot-long banners, which will fly across the city from 12-3 p.m. and from 3:45-6:45 p.m., will read “SOCIALISM DESTROYS OHIO JOBS. VOTE TRUMP” and “TEXT ‘USA’ TO 88022.”

The Trump campaign flew similar banners over Houston on the day of a Democratic debate there last month.

The campaign also said that it took out a full-page ad in The Columbus Dispatch hammering Democrats for introducing “socialism” that would “kill Ohio jobs.” The ad targets Democrats’ plans to cut fossil fuel emissions, raise taxes and eliminate private insurance while praising Trump’s efforts to create manufacturing jobs and generate record oil and gas production, among other things.

The term “socialism” has emerged as a chief talking point among the GOP who point to progressive policies like “Medicare for All,” the Green New Deal and more as socialist policies that Democrats don’t know how to fund. 

“Standing in solidarity with our nation’s seniors, I declare once again that America will never be a socialist country,” Trump said earlier this month at a speech to elderly voters in Florida. “Democratic health care proposals would put everyone in a socialist government program.”

Some of the key differences in the Democratic primary have come from candidates debating the merits of progressive policies versus more moderate ones, with centrist candidates pointing to GOP attacks on “socialism” as evidence that liberal policies could put Democrats at a disadvantage in the messaging wars as the 2020 cycle continues.

Twelve Democrats will take the stage in the Ohio city on Tuesday for the fourth of 12 planned presidential primary debates. The event will mark the largest-ever televised primary debate for either party.

— This report was updated at 10:29

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Buttigieg releases plan to reform criminal justice system

White House hopeful Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE Saturday unveiled a multi-pronged plan to reform the criminal justice system as the Democratic Party base rails against inequities in incarceration and policing.

The plan from the South Bend, Ind. mayor will work to reduce incarceration, empower defenders, end “inhumane” prison conditions, bolster reintegration efforts and reform policing.

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“Rebalancing our criminal system and refocusing resources on areas like public health, economic opportunity, and alternatives to incarceration will dramatically reduce mass incarceration and racial disparities in the system,” Buttigieg said in the plan. “At the same time, it will keep communities safer and save money.”

“It is past time to transform the criminal legal system to one that truly promotes justice, and benefits all of us,” he added.

Buttigieg promises he would eliminate incarceration for drug possession, legalize marijuana and expunge past weed convictions, and reduce sentences for other drug offenses.

He’d also work to establish an independent clemency commission outside of the Department of Justice (DOJ) to increase commutations, and eliminate mandatory minimum sentences to reduce incarceration. Buttigieg also vows to support legislation that would provide equal resources for federal defenders and prosecutors, and explore programs to incentivize states to do the same.

To help those in prison and ex-convicts, Buttigieg would ensure that all correctional and detention facilities provide medically-necessary treatment, institute job training opportunities for those incarcerated, make it more difficult to be sent back to prison for small violations of release terms, and boost the availability of tax credits and bond insurance for employers who hire people with criminal convictions. 

To address concerns of police brutality, Buttigieg’s plan would work to raise the legal standard under which officers are authorized to use lethal force, create a federal database to document use of force and track officers who are fired from their duties, and direct the DOJ to investigate law enforcement agencies that have a pattern or practice of violating civil rights and the Constitution.

The plan comes as the Democratic Party’s base shows increased skepticism of federal law enforcement and concerns over racial inequities in the criminal justice system. Several other 2020 candidates have introduced their own plans to reform the country’s criminal justice laws.

Buttigieg in particular has been dogged by questions regarding his plan on criminal justice reform amid ongoing scrutiny over a police-involved shooting of a black man in South Bend.

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Trump tops Democrats in hypothetical 2020 matchups in Texas: poll

Texas voters would choose President Trump over top 2020 Democratic candidates if the election were held this month, a new poll shows. 

Former Texas Rep. Beto O’Rourke, who dropped out of the Democratic presidential primary late last week, ran the closest when paired against Trump in a mock 2020 match-up, according to the Texas Tribune poll released Monday. Trump had a 6-point lead over O’Rourke, 47 to 41 percent. 

Trump also leads Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) by 5 points, 45 to 40 percent. 

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Pollsters found that Trump would beat former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE and Sen. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.), the two most popular Democratic candidates, according to the survey, by 7 points each. Trump had 46 percent compared to 39 percent for both Biden and Warren.

The poll also tested Trump against former Housing and Urban Development Secretary Julián Castro, a Texan and former mayor of San Antonio. Trump would beat Castro by 13 points, 46 to 33 percent, according to the survey. 

The Texas Tribune does not appear to have tested any other Democratic president candidates against Trump. 

The poll also found that Biden is leading the Democratic race among Texas voters, at 23 percent. Warren trails him by 5 points, at 18 percent support. 

O’Rourke, who is no longer in the race, was the third most popular candidate among Texas voters with 14 percent support, based on the poll. 

Sanders trails at 12 percent. 

South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE (D) has 6 percent, followed by Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.) at 5 percent and tech entrepreneur Andrew YangAndrew YangGeorge Floyd protests show corporations must support racial and economic equality Andrew Yang discusses his universal basic income pilot program Andrew Yang on the George Floyd protests in Minneapolis MORE at 4 percent, based on the poll. 

The Texas Tribune surveyed 1,200 registered voters from Oct. 18 to 27. The poll has an overall margin of error of 2.83 percentage points and a margin of error of 4.21 percentage points for Democratic trial ballots. 

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NXT Championship match official for next week

The longest-reigning NXT Champion in history is getting another shot at the title.

After defeating Keith Lee and Tommaso Ciampa in tonight’s triple threat number one contender’s match, Finn Balor will challenge for Adam Cole’s NXT Championship next Wednesday. The finish of tonight’s main event was Balor hitting the Coup de Grace on Lee and pinning him right after Lee had hit the Spirit Bomb on Ciampa.

With Balor in the ring and Cole on the ramp, they had a staredown to close tonight’s episode.

Balor returned to NXT on the October 2 episode of the show, confronted Cole, and announced that he was back on the brand. He turned heel by attacking Johnny Gargano later that month.

Balor previously held the NXT Championship from July 2015 to April 2016. Balor has been teasing that his future would be his past now that he’s back in NXT.

Next week’s NXT will also feature a Women’s Championship match, with Shayna Baszler defending her title against Rhea Ripley.

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Interim NXT Cruiserweight title tournament to begin next week

Update —

WWE has announced that the interim Cruiserweight title tournament will begin on NXT next Wednesday. The participants and bracket for it haven’t been revealed yet.

**********

With Jordan Devlin currently unable to travel and defend his title due to the coronavirus pandemic, WWE is crowning an interim NXT Cruiserweight Champion.

The news was announced by NXT general manager William Regal during this morning’s episode of WWE’s The Bump. There will be a tournament to crown the interim champion, and Regal said the details for it will be revealed on NXT’s social media platforms in the forthcoming days.

Devlin tweeted after the announcement: “First things first, absolutely shocking and disrespectful decision by @WWE management. Secondly, you can crown a fraud champion and give him a little replica of my title, but everyone around the world knows who the REAL NXT Cruiserweight Champion still is.”

Devlin became the NXT Cruiserweight Champion by winning a fatal four-way match at Worlds Collide in January. His most recent title defense was against Travis Banks on an episode of NXT UK that was taped on March 7 and aired on March 26.

Regal was also asked about the status of the NXT Tag Team titles due to Pete Dunne being in the United Kingdom. Regal said he still has a decision to make and will hopefully be letting people know in the next week.

Dunne & Matt Riddle are the current NXT Tag Team Champions. On NXT two weeks ago, there was an angle where Riddle was attacked by Rinku Singh & Saurav Gurjar. Rinku & Saurav are being managed by Malcolm Bivens.

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