WWE Raw Viewership Continues Upswing Heading Into Royal Rumble

— Last night’s WWE Raw continued its week-over-week increase, generating an average audience of 3.29 million viewers, up slightly from last week’s 3.26 million. The factors that affected the increase – very weak nightly competition and it was a loaded show heading into the PPV.

— Hourly numbers:

* Hour One – 3.31 million
* Hour Two – 3.46 million
* Hour Three – 3.11 million

— Only Goldberg was heavily pushed as being on the show, with Brock Lesnar teased and Undertaker’s appearance a surprise so the third hour drop is disappointing yet may have been minimized had WWE advertised Lesnar and Taker.

— Look for next week’s post-Rumble show to challenge for the highest rated Raw since the brand split, which if memory serves me correct was the night after SummerSlam at just under 3.5 million.

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