K11 Musea, the cultural-retail concept founded by Adrian Cheng, is
teaming up with designer Phillip Lim on a limited-edition antiviral duffle
bag.
The partnership marks the latest launch for Cheng’s #LoveWithoutBorders
Covid-19 charitable campaign and has brought together the two to create an
accessory that utilises a sustainably produced, textile-enhancing
technology that eliminates bacteria and accelerates cooling and drying.
The 3.1 Phillip Lim x K11 Musea antiviral burgundy duffle bag, launching
to the public on November 10, was created as part of 3.1 Phillip Lim’s
‘Live Free’ collection, which leverages Fuze Biotech’s antibacterial
textile technology. It is a chemical-free application that can be applied
to any surface or textile to prevent and protect against odour causing
bacteria, mould and infectious diseases.
Designed to inspire wearers to “live freely and confidently,” Lim and
Cheng also express that it pays homage to those who have kept the world
turning in these unprecedented times.
They state that the duffle not only protects wearers against the
elements but simultaneously showcases the powers of global cooperation,
creativity and unity in the age of Covid-19.
“I am so proud to be collaborating with Adrian to encourage a more
connected and cooperative future world,” said Phillip Lim in a statement.
“Live Free and #LoveWithoutBorders share the same core purpose of bringing
people together to build a more sustainable and supportive global
community. I believe, as Adrian does, that by working together and
leveraging the powers of art, culture and innovation – as we have done with
this exclusive duffle bag – we can achieve this goal tenfold.”
Asian concept store K11 Musea collaborates with 3.1 Phillip Lim
While a limited quantity will be available to purchase on
31philliplim.com, the majority will be donated through a giveaway on
@K11Musea as part of #LoveWithoutBorders, which was founded in March to
provide critical relief to those most affected by the pandemic.
People will be able to nominate their local heroes, from teachers to
nurses to humanitarians, to receive one of the limited-edition totes as a
symbol of recognition for their immense contributions to their communities.
In addition to the tote, Cheng will also be donating medical face masks to
the organisations of every recipient in an effort to support the continued
health and safety of citizens around the world.
Commenting on the collaboration, Cheng, added: “I have always considered
Phillip to be a pioneering force in the fashion industry, and his creative
approach to supporting and encouraging others through his art has been a
huge inspiration to me in my own efforts to build a better world.
“As we continued to look into opportunities to extend and evolve our
#LoveWithoutBorders initiative, I was eager to explore a collaboration, and
‘Live Free’ quickly caught my attention. The mission of this collection
perfectly coincides with my own guiding philosophy of Creating Shared Value
in that it highlights the incredible impact that can be made when
individuals channel their creativity and talent towards bringing about the
greater good.
“It’s an honour to be involved in this project and to join together with
Phillip in our shared effort of encouraging a more confident and connected
global community.”
K11 Musea is a new cultural-retail destination on Victoria Dockside in
Hong Kong.
Images: courtesy of 3.1 Phillip Lim x K11 Musea