Philipp Plein launches fragrance

20 years ago, Philipp Plein began to make a name for himself in the world
of fashion. The designer started off with his blinged out, hip-hop inspired
clothing, and now he is making his entry into the world of fragrances.
Plein had always planned on making fragrances a part of his company, and
has he works on expanding his multi-million dollar business, his fragrance
launch comes at the perfect time.

“I am someone who dreams and has faith in life,” Plein said in a statement.
“Years ago, I dreamed of launching a perfume, I just wanted to wait for the
right moment and find the right partners. Philipp Plein exists for one
reason: we are born for change. It is thanks to this spirit of innovation
that this dream becomes reality. My first perfume creation has nothing to
do with what already exists. From now on, this industry will never be the
same again.”

For the brand, which is completely independent and self-financed, launching
fragrances marks a decisive step. Philipp Plein Parfums will be a new
company based in Geneva dedicated to developing the brand’s current and
future fragrances. Philipp Plein Parfums is owned by Switzerland-based
Brands Beyond Beauty, an international company focused on the development
of innovative brands, worldwide distribution and the implementation of
innovative marketing in the field of cosmetics and luxury fragrances.

Phillip Plein debuts The $kull fragrance

“What immediately impressed me from my first meeting with Philipp Plein was
his steadfast determination, his extremely precise vision and the
incredible way he has simplified things,” Stella said in a statement. “He
knows perfectly the rules of the game, and at the same time he knows how to
question them. He understood that success is made of simple but original
concepts and this is precisely how Philipp Plein will make a remarkable
entry into the world of perfumery, at the top of which he will remain very

Philipp Plein opted for the skull, the most iconic and most powerful symbol
of the brand, to make a remarkable entry into the world of fragrances and
celebrate this unique event in his brand’s history. The first fragrance
ever created by Philipp Plein will be launched in limited-edition and is
dubbed The $kull.

This bottle is a sculptural and imposing artistic object, unprecedented in
the world of fragrances: a multi-faceted 3D head, sculpted like a black
diamond and carved in a black lacquered glass entirely handmade. This
fragrance was co-created by Philipp Plein himself and internationally
renowned master perfumer Alberto Morillas.

“The bright and forward-thinking spirit of Philipp impressed me a lot,”
Morillas said in a statement. “Right away, it became clear to me that his
very first fragrance had to capture his powerful energy, charisma and
extraordinary creativity. His personality has been extremely inspiring for
me. So I created for him a great scent, very rich and addictive, with the
scent of dark wood, playing with contrasts culminating in an overdose of
precious ingredients, tailor-made chords and high-tech touches. That pushed
me to create for him a real olfactory tattoo, indelible and sexy, to
develop a Philipp Plein fragrance that goes beyond luxury.”

Presented in luxurious concentrated fragrance, The $kull scent was created
to evoke a luxurious and sexy tattoo, leaving a powerful and addictive
imprint on the skin. Based on spices, leather and wood notes and with its
animal power, this fragrance displays a powerful trail of black pepper,
cardamom and flamboyant aquatic notes, sublimated by the depth of dark
woods and leather, and personalized by the voluptuous scents of bourbon
vanilla and the warm notes of black amber.

The price point for the fragrance is 445 dollars. The $kull will first be
available in select Philipp Plein stores then will be sold online in Europe
and the United States. Beginning in January 2020, it will be available


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