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Thanks to the rise of e-commerce, it’s now easier than ever before to buy new clothes.
To further entice consumers to shop online, many fashion retailers offer free shipping on
purchases over a specific price and hassle-free returns. Online sales are increasing
around the world – but so are return rates. While most consumers only see the benefits
of free delivery, the truth remains that high-volume returns have an economical,
environmental and social impact.
Did you know that on average, 40 percent of online purchases are returned compared
to 10 percent of in-store purchases? What’s more, 70 percent of these returns are due
to the garment not fitting correctly or as expected. It’s estimated that 25 percent of all
retailer’s returns are sent to landfills every year, equal to more than 5 billion pounds
worth of goods. Even returns which are not immediately discarded eventually end up in
landfills after passing through a network of resellers. In addition, transportation linked to
return shipping causes increased CO2 emissions. Approximately 15M metric tons of
CO2 emissions are emitted by vehicles transporting online returns each year,
generating more waste and causing harm to the environment.
In a bid to vastly reduce online returns, MySize has developed an innovative solution
which accurately matches consumer’s personal measurements with brands size charts.
Developed by fashion experts, pattern makers, retailers, data scientists and
experienced algorithm experts, MySizeID is a fashion measurement tool. Divided into
three main elements, MySizeID aggregates and analyses data from several sources
and uses personal size measurements to create an accurate and secure sizing profile
for consumers. Through the app, consumers can use their smartphone’s motion sensors
to take their measurements and build a full body profile. These measurements are then
combined with data from different anthropometric databases to create a detailed sizing
profile. Retailers can use the dashboard, MyDash to seamlessly input size charts for all
their garments and connect it to their PLM or inventory system. Using the MySizeID
widget, consumers can view accurate size recommendations from any online retailer,
thereby reducing the possibilities of ordering the wrong size.
“Accurately and successfully matching a brand’s apparel items to a shopper’s
personalized measurements using MySizeID can significantly reduce returns and
advance the goals of sustainability,” says Billy Pardo, COO of MySize. “By simply
reducing online returns, carbon dioxide emissions from “Free Returns” will similarly be reduced…During a two-month pilot with Boyish Jeans, a sustainable women’s denim
line, MySizeID was deployed and made size recommendations to the brand’s
customers, resulting in a 31 percent reduction in returns.”
By implementing MySizeID, retailers can reduce returns by more than 30 percent,
leading to an annual global reduction of 1.8M metric tons of CO2 emissions. Using
MySizeID can help retailers generate less waste and emissions, increase consumer
satisfaction and fewer online returns, making the fashion industry a little more
sustainable.