President Donald Trump officially launched his reelection campaign Tuesday, and few things got the assembled crowd going like a modified slogan.
Speaking in Orlando, Fla., Trump issued a common refrain for his rallies and asked the audience of supporters which slogan it preferred: the classic “Make America Great Again” or the more recent “Keep America Great.”
When he announced the latter, the audience exploded in screams, prompting the president to cover his ears, before the arena burst into chants of “USA! USA! USA!”
“Wow, I’m sorry, MAGA country,” Trump said. “That wasn’t too close.”
Trump has tested out the new slogan in past appearances, and Keep America Great posters have already become a fixture at Trump rallies. But as the president officially announced the start of his reelection efforts, his comments offered a subtle nod that he was ready to move on from his old slogan.
“How do you give up the greatest theme of all time with a new theme?” Trump said. “If I lose, people are going to say what a mistake that was. But we’re not going to lose, so it’s not going to matter.”
Few things defined Trump’s meteoric rise in the lead-up to 2016 as his MAGA slogan and merchandise did. Make America Great Again hats have maintained a steady presence in the president’s public life, appearing in visits abroad and outings to disaster-stricken areas of the country.
Regardless of the rising popularity of a new theme, Trump returned to his classics at the end of the Orlando rally, bellowing to the crowd: “We will make America strong again, we will make America safe again, and we will make America great again,” before heading off the stage to the sound of the Rolling Stones’ “You Can’t Always Get What You Want.”
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