Future Fashion Now competition launched by WeDesign

WeDesign has teamed up with the Ellen MacArthur Foundation and the
United Nations (UN) to launch the Future Fashion Now global, sustainable
design competition.

The competition aims to engage students, designers, fashion weeks and
the global fashion industry to create a sustainable outfit or accessory to
inspire the future of fashion.

The Ellen MacArthur Foundation states that the item “needs to reflect
the times we live in, the fashion industry we need and the future we want
to see”.

Covid-19 has forced the fashion industry to rethink how the fashion
ecosystem works. Almost 75 percent of all clothes are landfilled or burned,
with only 1 percent being recycled into new clothes, according to the Ellen
MacArthur Foundation.

The Future Fashion Now competition will be explored and discussed at
multiple events and panels in New York, Paris, Milan, London, Sweden,
Beijing and Shanghai, according to WeDesign.

Entries for the competition close September 30 and 20 finalists will be
selected October 3. The grand finale will be in conjunction with Greenext
Sustainability Conference in Shanghai.

Photo credit: Ellen MacArthur Foundation Facebook

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