There are hundreds of different job roles in the fashion industry,
making it not only an attractive and interesting career choice for many but
a major employer within the UK economy. Many fashion students and those
more experienced and looking for promotion in the industry are often very
aware of the typical jobs available, usually in design, retail, marketing,
wholesale and maybe garment technology. Although these roles are without
doubt hugely significant in the industry, there are many more that aren’t
perhaps as appreciated or universally known.
University fashion departments are endeavouring to keep abreast of all
the opportunities on offer but as for any industry, researching what is
available and educating yourself on the different areas that make up each
department will mean you have the latest roles on offer. You may discover
an area that is better suited to you or will highlight your skill set
better.
Here are 10 new fashion jobs that you should know about and consider if
you are looking to work in the industry:
Production Manager
A production manager is expected to be heavily involved with the
planning, coordination and control of manufacturing processes of the
brand/company. Some production managers manage seasonal production, ensure
delivery to retail outlets and warehouses are kept on schedule. They may
also be responsible for looking after production budgets and ensure
excellent quality control on all garments.
Influencer Marketer
An influencer marketer is expected to deliver a marketing strategy that
will result in commercial results and scalability. They are responsible for
coordinating collaborations with influencers, building new relationships
and tracking the success of each influencer campaign. The marketer is also
expected to generate marketing ideas, content strategies and creative
content across all areas of the brand.
Trend Forecaster
A trend forecaster is responsible for identifying, predicting and
calculating new trends and understanding how they will change and shape the
fashion industry. A forecaster works with and analyses consumer data and
makes recommendations to brands and fashion companies based on those
findings.
Style Scenographer
A scenographer is responsible for making a designer’s design vision come
alive on the catwalk or editorial set. The scenographer works with the
creative director to ensure the brand’s visual message is displayed this
includes lighting, props, music and show design. The scenographer will work
with the runway technician closely during fashion to ensure everything runs
smoothly.
Sustainability Coordinator
A sustainability coordinator helps deliver a brand or companies
sustainability strategy. The coordinator works with a sourcing team to map
the supply chain and works frequently with third party companies to ensure
their brand is meeting the sustainability standards. The sustainability
coordinator is responsible for reporting, and communicating the ethical
efforts within the company.
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CRM Production Assistant
The CRM production assistant is responsible for day-to-day content
management across multiple channels such as email, a website and apps. The
assistant will also look after the customer journey, ensuring everything is
going smoothly.
E-commerce Controller
E-commerce controllers are responsible for driving sells to the website.
They work closely with the Merchandising, Marketing and buying teams to
ensure the site is profitable. They are tasked with feeding back sales and
KPI’s (key performance indicators) to the all head office teams. The
controller also has a heavy hand in customer service, ensuring the brand
has the very best logistic systems.
Online Styling Editor
The online styling editor looks after all online styling shots for the
brands new incoming products. The editor works alongside the Buying and
Styling teams to improve styling standards, enduring great styling
direction and training various teams with on set techniques.
Digital Analyst
A digital analyst key responsibilities include collecting, analysing and
defining any visitor behaviour and data from the brands digital channels.
They are tasked with delivering actionable insights from e commerce and any
digital marketing activity.
Retail Community Marketing Manager
A retail community marketing manager is responsible for driving brand
awareness in set location through community marketing. A core goal of the
role is to increase user traffic, engagement and loyalty from the customer
to the brand.
So, new and exciting opportunities abound. The fashion industry
continues to be diverse and exciting and although some of the roles
mentioned above might require greater experience than an entry level role,
there are usually opportunities to assist and develop within the relevant
department area. Give yourself the best chance of job satisfaction by
making yourself aware of the new these new opportunities.
By contributing guest editor Hannah Rafter, founder and Editor In
Chief of The Intern 247, a website dedicated to giving real insights into
the world of fashion internships. @theintern247
Photo: Pexels