Japanese fashion label Uniqlo has teamed up with UK-born fashion designer
and blogger Hana Tajima to launch a special modest wear collection.
As part of Uniqlo’s Lifewear concept, the new collaborative collection has
been specially designed for women who value comfortable and casual wear.
According to the label, the inaugural collection, named Uniqlo x Hana
Tajima, takes its inspiration from “an international approach in
appreciation of diverse culture and style.”
Tajima, who oversaw the design of every item in the collection, commented:
“We want to create a collection that not only appeals to modern ladies who
prefer to dress modestly, but also an international audience who desire
clothes that fit comfortably and look contemporary. My collection is
specially designed to allow effortless mix and match for the today’s women
to express their own style.”
The collection offering includes pants, skirts, blouses and long dresses
with a relaxed fit to ensure they are both office appropriate yet casual.
The range also includes a number of hijab headscarves, as well as
inner headscarves and headbands made from AIRism, an Uniqlo patented
material that is thin, light and absorbent.
“The Hana Tajima collection is an extension of our LifeWear concept in
making fashionable, high quality products for all to wear, while enhancing
their lifestyle at the same time,” added Taku Morikawa, Chief Executive
Officer, Uniqlo Singapore. “We worked with Hana to determine what would be
internationally appealing while keeping to the concept of modest wear. We
are thrilled with the results of this unique collaboration which produced a
desirable collection that does not sacrifice style for utmost comfort!”
Photo: Parker Fitzgerald for Uniqlo
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