Buying gold is an integral part of Dhanteras celebrations. Dhanteras, which is observed on the 13th day of the month of Ashwin is considered as the most auspicious occasion for buying gold.
This year too, there is a high demand for the yellow metal on Dhanteras, despite the prices being high.
REUTERS
But this year, there is a campaign which is encouraging Indian women to invest in themselves than in gold.Click Here: Fjallraven Kanken Art Spring Landscape Backpacks