Contemporary apparel label Theory is set to launch its first full
accessories collection, consisting of handbags and footwear for spring
’15.
Although the label previously flirted with footwear in the past,
introducing shoes to compliment its sportswear and launching designer
collaborations with Rachel Comey, this step marks its first formal
foray into the accessories field.
“Theory needs to evolve with the lifestyle of its clients, who
increasingly want to identify with brands across multiple categories
and channels,” explained Andrew Rosen, founder and CEO of Theory to
WWD. “We have invested significantly in design and development, and we
have the infrastructure to launch accessories via our own retail
network with an approach that is at once ambitious and measured.”
In order to fully support its new product range original Theory
designer Lisa Kulson, who replaced Oliver Theyskens as creative
director of womenswear, has taken on a new dedicated design team. The
initial accessories launch contains three different styles of handbags
as well as two styles of shoes.
The handbags echo the label’s design aesthetic and come in the
following shapes: the Urban, a structured bag, the Signature, a tote
and the Post, a cross body with removable strap. Prices are set to
vary between 295 dollars to 745 dollars.
The footwear comes in either the form of a flat sandal for 495 dollars
or a casual block heel sandal for 595 dollars. Theory aims to
introduce five more styles of footwear in time for fall as well
another an additional handbag. The label also aims to develop a men’s
leather goods line.
Theory’s accessories line is set to launch January 15 in-store as well
as online at theory.com.
Click Here: Cardiff Blues Store