To celebrate its twelfth year as the official hotel of London Fashion
Week, The May Fair, A Radisson Collection Hotel, has collaborated with
fashion designer and designer in residence, Osman, to create a bespoke
window installation.
This year’s theme explores cross border pollination and sustainability
with the aim of offering a visible representation of the relationship
between art and fashion and features a gold dress designed by Osman that
revolves in the window.
The gold dress, originally appeared within a performance in Lahore,
Pakistan, and links in with Osman’s upcoming London Fashion film ‘Her
Dreams Are Bigger’ which shines a thought-provoking light on the realities
of fast fashion and global concepts of beauty, while highlighting the
importance of sustainability.
The window display will be visible to the public until February 22.
In addition, Osman has also designed exclusive touchpoints for guests to
experience, including distinct key cards and a series of ‘Osman
recommended’ dishes available at the hotel’s contemporary Italian and
Spanish restaurant, May Fair Kitchen.
Osman Yousefzada, designer in residence said in a statement: “This
year my display is shaped by my personal consideration of the fashion
industry and the idea of transporting across cultures and borders.
“This design is signature of the film and panel discussion at
Whitechapel Gallery I have created in place of a catwalk show, to explore
the idea of sustainability in fashion. I love the freedom of experimenting
with fashion and art; creating a display at this renowned hotel has proven
the perfect way to do this.”
Botho Stein, general manager, The May Fair Hotel added: “We are
delighted to mark our twelfth year as the official hotel of London Fashion
Week with an exclusive design from our designer in residence, Osman and
look forward to guests’ reactions to this thought-provoking display which
shines light onto important societal issues.
“The showstopping display will allow Osman’s iconic style and
multidisciplinary practice to come to life throughout the hotel and the
streets of Mayfair, reiterating our property as the Hotel of Fashion.”
Images: courtesy of The May Fair Hotel
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