Camera Nazionale della Moda Italiana has reported that its first Milan
Digital Fashion Week, which took place from July 14-17 was a success, as
the new platform generated more than 300,000 views.
In total, the streaming channel of the platform secured 15,100,000
plays, which was amplified worldwide through the Camera Nazionale della
Moda Italiana’s steaming partners – The New York Times, Kommersant
Publishing House, Tencent Video, The Asahi Shimbun.
According to an analysis by DMR Group, the first Milano Digital Fashion
Week, which showcased men’s spring/summer 2021 and men’s and women’s
pre-spring/summer 2021 collections, reached 105,592,409 users via social
networks, across Facebook, Instagram, Twitter, YouTube and Weibo with an
engagement of 2,013,702.
This meant that the digital fashion week achieved an Earned Media Value
(web and social media) of 6,244,315 euros which is 58 percent of the total
EMV of the Digital Fashion Weeks (10,749,970 euros).
“We are very satisfied with the result of the first Milano Digital
Fashion Week,” said Camera Nazionale della Moda Italiana president Carlo
Capasa in a statement. “We’ve achieved these extraordinary figures thanks
to the incredible teamwork put in by our members who played an active role
in this project, which they firmly believed in right from the start. Now
more than ever our brands are united. I’ve always insisted that “in unity
there’s strength“ and these figures bear us out.”
Capasa added: “The success of this July event gives us a big boost for
the upcoming Fashion Week in September.”
Image: courtesy of Camera Nazionale della Moda Italiana
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