Los Angeles – Mary-Kate and Ashley Olsen have gained fashion mogul status through
their various lines. Recently, the dynamic pair announced that they are
bringing their Elizabeth and James label in-house for the first time since
it was established.
Jaya Apparel Group, the licensee for the label, has been with Elizabeth and
James since its launch in 2007. The Los Angeles-based licensing group
manufactures and designs apparel. Founded in 1982, the brand specifically
has dealt with apparel for womenswear, children, juniors and more.
According to Jane Siskin, chief executive officer of the apparel group, the
decision to bring the label in-house was due to a contract. “It’s been an
amazing eight years and we’ve enjoyed working with them immensely,” Siskin
told WWD of the deal. Bringing the label in-house is purely a decision to
keep the Olsens stay actively involved in their fashion empire.
Elizabeth and James transitions from Jaya Apparel Group to
in-house label
The Olsens’ line so far has won two awards from the Council of Fashion
Designers previously. The brand is known its elevated sensibility as a
contemporary brand. The name itself is a composition of being two dynamic
personalities into a perfectly balanced style. The brand is named after the
Olsens’ siblings respectively. “Elizabeth” represents the sophisticated,
feminine silhouettes of the brand while “James” encompasses the masculine,
edgy side of the brand. The brand’s most recent collection, Spring 2015,
emphasizes a monochromatic palette and angular, loose-fitting shapes. The
looks pair lots of unique, opposing separates as well as full one-pieces
and jumpsuits. Prices for the line run from 49.50 to 1,595 dollars on the
ShopBop e-commerce site for the brand.
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The Elizabeth and James label was launched after the Olsens twins had
already established their couture fashion label, The Row. The New
York-based label is the twins’ most successful endeavor so far distributed
at Saks Fifth Avenue, Barney’s, Net-A-Porter and more. Since then, the
Olsens have also created lines such as Olsenboye and StyleMint. Both
are known for their
status in the fashion world as designers, curators, and tastemakers. The
two together have an estimated sales worth of 1 billion dollars for their
three successful fashion lines.