Italian fashion house Valentino announced
Tuesday it is giving the catwalks of Paris a skip this month because of the
coronavirus pandemic, instead presenting its new spring and summer
collection
in Milan.
For years a regular at the Paris Fashion Week, the designer brand cited
the
“unprecedented times” brought about by the coronavirus pandemic for the
change
of venue.
Paris officials earlier this week ruled face masks compulsory as France
recorded its highest number of infections since early May.
“In the current scenario, we need to make decisions in advance to protect
our first resources, our people, and to allow our brand to remain relevant
in
exploring alternative opportunities,” Valentino chief executive Jacopo
Venturini said.
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“This is why we feel that it would be more ethical to produce the new
show
in Italy, in Milano,” he said in a press release.
“Paris is the city that always hosted our shows and represents the DNA of
Valentino,” added creative director Pierpaolo Piccioli.
“The current situation has forced us to take an unusual decision,” he
said.
The outbreak of the coronavirus pandemic, which has killed more than
840,000 worldwide has also turned the fashion industry upside-down, with
virtual fashion weeks held for the first time in London, Milan and Paris in
June and July.(AFP)