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Stella McCartney is continuing to push forward with its commitment to
sustainable fabric innovation with the introduction of the world’s first
biodegradable, stretch denim, created using plant-based yarns into its
collections.
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The innovative denim created by Italian manufacturer Candiani will be
introduced in the British designer label’s autumn/winter 2020 collection
and utilises Coreva Stretch Technology, which is created by using organic
cotton wrapped around a natural rubber core, resulting in a fabric that is
free from plastics and micro-plastics.
By replacing the common synthetic and petrol-based elastomers with a
new, custom-engineered component, Candiani explains that it has been able
to create an innovative biodegradable stretch denim fabric without
compromising elasticity.
While all Stella McCartney denim is made with 100 percent organic
cotton, traditional denim production requires a huge volume of water and
toxic dyes and chemicals to create one pair of jeans. The Coreva Stretch
Technology is produced in a safe, toxic-free environment.
In addition, the fabric is made with two smart-dyeing techniques during
production explains Candiani that reduces the consumption of water, energy
and chemicals used in the dyeing and laundry processes.
Kitotex Vegetal is a patented biodegradable ingredient derived from
mushrooms and seaweed that is used as a replacement for sizing agents,
starch, fixation agents and polyvinyl alcohol (PVA), while Indigo Juice is
used to keep the indigo superficial on the yarn.
Stella McCartney teams up with Candiani to launch denim created using
plant-based yarns
Alberto Candiani, owner of the Candiani family mill said in a statement:
“In a world where resources are diminishing and landfills are overflowing
with discarded garments, it’s our duty to look for renewable resources, in
addition to biodegradable and compostable material.
“Denim has to take the lead as the indigo flag of this revolution and we
are thrilled to be working alongside Stella McCartney to share our
innovation and beliefs with the wider fashion industry.”
Stella McCartney’s autumn/winter 2020 collection features 10 pieces in
two styles made with Candiani’s patented, plant-based Coreva Stretch
Technology. The pieces will be available in-store and online globally from
May 2020.
British designer Stella McCartney isn’t the first to utilising Coreva
Stretch Technology, confirmed in November
2019 that they were launching its first range of Bio-Stretch Selvedge jeans
as part of its new ‘Life is Movement’ collection.