Argentinian-British designer Aitor Throup is keeping his hands busy with
his multitude of fashion brands he’s working on. The designer is already
hard at work on a new menswear label, but now he has announced that he has
a new gender neutral clothing line in the pipeline under the Daily Sketch
Book Archives (DSA) moniker.
DSA will focus on more accessible pieces and sportswear for the average
consumer, and the products will be emblazoned with sketches designed by
Throup. The designer has spent eight years building The Daily Sketchbook
Archives Instagram account uploading fairytale like and fantasy images each
with its own unique serial number. Rather than taking a traditional
branding approach, Throup will be featuring the drawings on the clothes
with the serial number instead of a brand logo.
Throup’s first DSA collection of ten pieces will debut in spring 2020.
Dover Street Market has already signed on as one of the brand’s retailers.