Levi’s launches denim buyback program, SecondHand

Levi Strauss & Co. has introduced its shoppers to SecondHand, a
recommerce site that buys back unwanted Levi’s items and resells
quality second hand denim.

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“Levi’s SecondHand keeps coveted pieces in circulation,” the
company explained on its website. “It’s all about connecting people to
timeless styles they otherwise may not have found, and most
importantly, saving clothing from going into a landfill. Old denim has
never looked better.”

Customers may drop off unwanted Levi’s items at participating
stores in exchange for a gift card. The company will professionally
clean and sort the returned denim, which will then be sold through its
new SecondHand online store.

Shoppers can now find vintage and recently-made secondhand Levi’s
pieces through the site, with prices ranging from 30 dollars for a
pair of “mint condition” jeans to 297 dollars for a vintage denim

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